Philippines’ fashion and beauty e-commerce leader ups the mobile shopping experience to a whole new level!

Philippines, Manila, 25th April 2013 – ZALORA, the Philippines’ first and leading fashion and beauty e-commerce site, today announced the expansion of its mobile repertoire with the launch of its iPhone shopping app in the country which can be found at the local app store. (http://itunes.com/apps/zalora). After the successful launch of an award-winning mobile-optimized site, ZALORA is aiming to up the ante in every shopper’s mobile shopping experience!

Now all on-the-go shoppers can navigate over 1000 brands and 30,000 products in apparel, shoes, accessories, and beauty products seamlessly through the iPhone app! Downloading the ZALORA iPhone app allows users to:

- Receive push notifications on new arrivals and flash sales so that they are always in the know

- Easily browse for a quick overview of product information, images, ratings and reviews

- Add items to cart and infinitely save them for later (*as long as the app is kept active)

- Pick from multiple payment methods – Credit Card, PayPal, Cash-On-Delivery

The app provides a richer and more exciting mobile experience by catering to all ZALORA markets. Through the built-in capabilities of the Apple iOS, engaging native animations can be even seen in simple options such as with the ‘add-to-cart’ action. Plus, the app routes shoppers into their respective locations so they can browse ZALORA’s product collections in their own respective locations, be it in the Philippines or around South East Asia!

“The launch of the ZALORA iPhone app represents a milestone for us in taking mobile yet another step further”, says Paolo Campos, Managing Director and Co-Founder of ZALORA Philippines. “We are confident that mCommerce can help us grow our market share in the online shopping sphere, particularly so in South-East Asia - A region with an already high mobile penetration and still even more potential for higher mobile reach as its telecommunications infrastructure develops exponentially.”

Download the Official ZALORA App at the local App Store today and get a 20% discount! Voucher Code will be revealed in app upon download. Per DTI-NCR permit No. 3904, series of 2013.

Visit ZALORA for further information at www.zalora.com.ph/mobile-apps/